Tom’s Deli

The son of Sir Terence Conran and half brother to Jasper Conran, Tom Conran followed in his father’s footsteps and came up with four of my favourite restaurants including Tom’s Deli, Lucky 7, The Cow and Crazy Homies. Tom’s Deli was the first deli in a now heaving deli area but it is still the best. Mainly because it doesn’t resemble a deli, (the deli part is tucked away downstairs out of sight, but it is first rate by the way). It’s going for a ye olde English shoppe / American diner look, which miraculously seems deliberate but totally uncontrived. I feel that he is thumbing his nose at his father’s posh restaurants by creating the exact opposite. Tom’s is small and has a nice atmosphere. It seems to maintain its ‘look’ without really trying, probably because it’s frequented by the same people on a daily basis. It does get a bit of the eurotrash overspill from yummy mummy HQ, 202 next door (a place so heinous that it actually puts me off Notting Hill altogether). Tom’s is Notting Hill prices though I’m sad to say – a small latte costs £2.70 but it is worth it as there is nowhere like it.